ABOUT US

JBR is an international sports agency specialized in Mediation, Management, Sponsorship Deals, and high-impact Sports Marketing.

We offer full-spectrum career management for athletes, covering everything from contract advisory and financial planning to mental coaching and post-career strategy. We take care of the details so our athletes can focus entirely on performance and growth. We connect athletes, organisations, and brands through powerful, purpose-driven partnerships. Every sponsorship we secure is carefully aligned with the athlete’s values, image, and career vision, creating value for both the partner and the athlete.

In today’s world, visibility matters. We build, manage, and grow athlete brands through storytelling, content creation, social media strategies, media coaching, and targeted campaigns that resonate with global audiences. JBR’s strength lies in our worldwide network of teams, decision-makers, scouts, agents, lawyers, financial experts, and marketing professionals. This ecosystem allows us to open doors others can’t, and create opportunities others don’t see.

We’re passionate about sports. But more than that, we’re committed to our clients.

Our services are highly personalised and built on trust, communication, and results. We believe every athlete deserves a team that understands their goals, protects their interests, and works relentlessly to make the right moves at the right time.

At JBR, you’re never just a name on a roster, you’re a partner in everything we do.